This course will address a specific area of study in marketing not already covered by other course offerings. Prerequisites vary by topic.

This course is a foundational look at consumers and culture to analyze how purchase decisions are made. The course looks at consumer motivation toward goals through brand experiences. Students will draw from sociology, anthropology, and psychology as they examine the customer experience.

This course focuses on bringing marketing strategies to life through design. Students will learn how color theory, typography, digital imaging, and design convergence to develop brand meaning.

Data storytelling blends analysis and communication to create narratives around data to inform decisions. This course will develop students' understanding of marketing analytics from static numbers to data as a means of making meaning and adding value to an organization.

This course builds on consumer insight to design impactful user experiences. Principles of usability, accessibility, and desirability are taught through graphic design. Students will come away with design approaches for the customer journey.

This course provides a comprehensive examination of marketing strategies and their integration with project management principles to drive business success. Students will explore how to craft data-driven marketing strategies that align with business goals while learning the tools and techniques required for effective project management in the marketing context. Topics covered include market analysis, segmentation, positioning, resource allocation and performance measurement, all within the context of managing complex projects. Through case studies, hands-on projects, and strategic frameworks, students will gain practical experience in leading marketing projects from conception to execution, ensuring timely delivery, quality outcomes, and strategic alignment.

This course will look at converged media through paid, owned, and earned media strategies. Students will examine how leveraging each element of the media gets a brand in the right place, at the right time, on the right platform.

This course explores how content is curated and created to achieve consumer engagement. Students will leverage their writing skills to draft customer-centric, brand-aligned messages that can be executed using converged media.

Students will elevate their skills in basic programming concepts such as HTML and CSS to become nimble in executing campaigns. This course will be treated as part laboratory, part collaboration as students learn how to make decisions with their coding partners and increase their ability to impact SEO.

Strategic Brand Management explores the critical role of branding in building and sustainin a competitive advantage. This course delves into the strategies used to build brand equity, increase brand value, and ensure long-term brand success inclusive of brand investments, brand architecture and brand validation tools. Students will examine real-world case studies, gain insights into consumer behavior, and develop practical skills for crafting and implementing brand strategies across various industries.

This course immerses students in the evolving world of marketing by exploring innovative strategies, emerging technologies, and the essential leadership role marketing plays in today's business environment. Students will examine how marketing leaders embrace innovation concepts, like design thinking, and technology to identify new products or markets to create a competitive advantage for an organization. Throughout the course, students will explore career opportunities in areas such as brand management, product development, and customer experience. Students will learn communication skills they can use to interact more effectively within both the marketing and other functional areas within an organization.

This course will prepare students to solve business challenges through creative brand experiences. Students will develop an integrated marketing communication plan that aligns with a brand to achieve measurable business outcomes.

This course will address a specific area of study in marketing not already covered by other course offerings. Prerequisites vary by topic.

While the customer-centric approach to marketing communication is rooted, the technology that drives execution evolves. This course will focus on using technology as a driver for marketing execution while staying true to a customer-centric mindset. The class will explore digital marketing strategies to achieve organizational outcomes.

The purpose of the Digital Marketing and Design Internship is to enable Aurora University students to apply course concepts in a real world, applied. This experience is designed to expand on the learning experience and to integrate and reinforce skills and concepts learned in the classroom. The MSDMD internship provides a practical experience in a structured professional context. Permission of the Instructor required.

The portfolio project is available to students as an immersive preparation course to build a professional portfolio. Students will work independently and collaboratively to source, design, and display work that achieves their professional goals. Permission of the instructor required.